Web & Mobile Digital Specialist | Marketing
GENERAL SUMMARY:
Lead and be accountable for digital strategy development and implementation and will be tasked to drive the success of HFHS' integrated web and mobile portfolio (e.g., consumer website, employee website, chat feature, social touch points, EHR integration and personalization). This position will increase results through compelling engagement within web and mobile platforms, influencing key stakeholders, understanding the latest technology and creating positive user experiences both internally and externally. The resource will serve as the chief evangelist for Henry Ford Health System's digital web and mobile presence and will be responsible for furthering the quality of HFHS digital products through the application of usability standards and other digital best practices. In addition, this resource will possess advanced technical knowledge of web, mobile, social media and analytics platforms and will directly collaborate with technical and business teams to accomplish objectives. Operating within the Web Services Department, the Web and Mobile Digital Specialist will work directly with the Web Services team and other key stakeholders across the organization and vendor partners to solve problems and create value through long-term strategies and short-term action plans.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
- Act as a subject matter expert and key point of contact for web properties that include, but are not limited to, Web, mobile, SEO, Social Media and other digital platforms.
- Act as usability subject matter expert for all HFHS digital applications, including corporate projects with digital components.
- Design and develop web projects to enhance the user experience
- Develop business and functional requirements
- Perform functional, regression and system testing
- Identify, troubleshoot and report defects
- Directly supervise web projects, guiding the strategy, prioritization and tactical elements of long-term and day-to-day tasks.
- Contribute to and maintain a comprehensive web and mobile strategy that defines how digital techniques will be applied to increase visibility and traffic across the HFHS brand and products.
- Lead and influence the decision of senior leadership with respect to digital investment and the application of digital strategy tactics.
- Build loyalty and increase engagement across online channels
- Ensure consistency of execution across multiple channels through process development and improvement
- Establish the development of organization-wide Intranet and Internet management standards, policies and rules of engagement. Identify and recommend updates to these standards as needed.
- Establish digital optimization plans based on performance of campaigns and provide measurement and performance insights.
- Interface with appropriate teams to ensure brand and voice consistency
- Advance the company’s strategic point of view on digital technologies and techniques, the impact on consumer behaviors, and serve as a champion for digital adoption within the organization.
- Mentor and provide training to employees throughout the organization on best practices for creating, managing, monitoring, and developing content for web properties
- Work with the HFHS brand to understand clients’ business objectives and explore and identify ways to integrate into business strategies and marketing campaigns
- Lead and directly supervise resources from external agencies and have accountability for the development and implementation of complex digital projects.
- Provide strategic oversight and support of HFHS digital marketing efforts.
- Monitor trends in web and mobile channels, design and strategy.
- Participate and serve and on multidisciplinary governance committees
- Perform additional duties as needed.
EDUCATION/EXPERIENCE REQUIRED:
- Bachelor's Degree in a Business, Technical, Advertising/Marketing-related or other relevant degree program.
- Three to seven (3-7) years of combined digital, social media, usability and digital marketing experience.
- Demonstrated experience using Google Analytic data to develop digital strategies.
- Experience interacting and making recommendations to senior leadership.
- Project Management experience, preferred.
- Proficient in Microsoft Word, Excel, PowerPoint and Google Suite.
- Requires the interpersonal skills to be able to interface with internal clients to define objectives and build web and mobile solutions.
- Must be an independent worker, with ability to take accountability for projects and execute to client's satisfaction.
- Requires a high level of analytical ability in order to gather and interpret data and/or requirements to determine the applicability to develop, purchase and/or integrate application or technology.
- Possess knowledge of software language and software tools, including HTML, JavaScript, SQL, Net, SharePoint and Sitecore.
- Possess knowledge of hardware platforms and operating systems.
- Possess knowledge of networking. Possess knowledge of health care.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers.
Benefits
The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.