Vice President Brand Engagement
EDUCATION AND EXPERIENCE:
- Bachelor's Degree from a four-year college in related field required. Master’s degree preferred.
- Minimum of 10 years of brand marketing/engagement experience, with significant focus on digital marketing leadership experience required.
- Previous marketing experience in healthcare, hospitality, or other consumer-centric industry is required
Knowledge and Skills:
- Experience in developing and leveraging consumer journey mapping, insights and analytics
- Experience building and developing teams and talent in digital channels
- Experience managing external agencies and partners
- Technical experience with knowledge of how marketing systems and technology platforms drive the tools, data, and information necessary to operate digital marketing channels
- Deep understand of the “science of” search marketing in competitive industries; experience partnering with search-related companies and partners (Google, Microsoft, Kenshoo, etc.) on search products and capabilities, paid and organic
- Superior analytical, presentation and written communications skills.
- Demonstrated ability to work with all levels of management.
- Technical knowledge in digital marketing technology platforms and systems enough to be a driving partner in its design for Henry Ford, guiding how solutions should be developed for the digital marketing team to use, and ensuring continuous utilization of advancements as marketing solutions evolve.
- Strong management, training and organizational skills, with an ability to heavily multi-task and teach.
- Record of innovative, fresh thinking and an ability to find new ways to solve old problems.
Must meet or exceed core customer service responsibilities, standards and behaviors as outlined in the HFHS’ Customer Service Policy and summarized below:
Communication Ownership
Understanding Motivation
Sensitivity Excellence
Teamwork Respect
Must practice the customer skills as provided through on-going training and in-services.
Must possess the following personal qualities:
Be self-directed
Be flexible and committed to the team concept
Demonstrate teamwork, initiative and willingness to learn
Be open to new learning experiences
Accepts and respects diversity without judgment
Demonstrates customer service values
WORKING CONDITIONS:
Normal office environment with minimal exposure to noise, dust, or extreme temperatures.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers.
Benefits
The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.