Senior Marketing Specialist (Hybrid - Troy, MI) - Health Alliance Plan
🔍 Troy, Michigan
GENERAL SUMMARY:
The Senior Marketing Specialist supports a wide and diverse group of HAP departments that require varying degrees of support. The Senior Marketing Specialist engages with multiple HAP business partners in support of their member prospecting, acquisition, retention and engagement efforts in the health insurance marketplace. This position will be responsible for completely understanding the mission of the company, the marketing and communications department and the various supported business partners. Through insight, specific understanding, and guidance, the Senior Marketing Specialist will
respond to communication needs, provide support, and assist with marketing strategies and concept development.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
- Support marketing and communications strategic planning including program and product positioning, market and competitive analysis for their business partners.
- Develop marketing communications including but not limited to advertising, direct mail, trade shows, seminars and events, collateral materials, member, employer and agent communications.
- Ensure communications contain accurate business standards and content, and comply with brand standards, style guidelines and corporate approval process.
- Define and continually improve process around efficient communications with target audiences.
- Acquire advanced knowledge of the supported HAP business partners, programs, processes, goals, market plans, providers and members.
- Represent the Marketing and Communications department while providing account management to our HAP business partners and their respective teams.
- Represent the Marketing and Communications department on committees as needed to fulfill regulatory communication requirements owned by the team (i.e., NCQA standards).
- Develop and track metrics and success criteria for the supported marketing programs and activities.
- Aid in planning and managing the marketing budget.
- Submit project budget proposals required for approval.
- Monitor and respond to health care insurance industry and competitive communication strategies in both proactive and reactive capacities.
- Develop a strong understanding of the health insurance industry.
- Perform other related duties as assigned.
EDUCATION/EXPERIENCE REQUIRED:
- Bachelor’s Degree in Business Administration, Advertising, or related field.
- Minimum of five (5) years of experience in a marketing line capacity successfully managing a full load of diverse projects with ability to plan and manage at both strategic and operational levels.
- Minimum of five (5) years of experience in strategic planning including the development of program and product positioning, program and product launch strategies.
- Possess the ability to develop strong, trusting and effectively collaborative relationships with a diverse group of internal departments that rely on the marketing department for their support.
- An ability to understand and innovate in the health insurance industry that requires a complete understanding of the industry.
- Ability to work both as a team member and independently.
- Strong organization and time-management skills.
- Have a strong working knowledge and expertise of marketing process, tools, and deliverables.
- Fully understand the role of marketing in the bigger picture of a company and in the marketplace.
- Be aware of the power a strong brand has in the role of marketing and in the long-term competitiveness of a company.
- Be able to work efficiently and effectively with outside marketing partners and suppliers and deliver a stellar marketing product with stellar market results.
- Exceptional track record of detail management, interpersonal relations, and team orientated success.
- Ability to utilize existing knowledge and experience and think out of the box to raise the effectiveness of current and future marketing projects.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers.
Benefits
The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.