Director, Business Development - International Patient Services

Are you ready to make a significant impact on the world of healthcare? Henry Ford Health is seeking a visionary leader for the role of, Director, Business Development - International Patient Services. In this pivotal position, you’ll build vital relationships with foreign governments and healthcare leaders across the MENA region and beyond, paving the way for patients to receive exceptional, patient-centered care at a Henry Ford Health facility. 

Imagine being the driving force behind Henry Ford Health's mission to serve international patients, from life-changing surgeries to routine treatments. You will spearhead innovative outreach efforts, shape strategic marketing initiatives, and create pathways for patients and their families to access our world-class services. Your expertise in healthcare operations and business development will be essential in fostering collaboration, enhancing physician relations, and promoting our brand on a global scale.

If you are passionate about bridging international healthcare gaps and eager to contribute to a legacy of excellence, we invite you to lead business development for our International Patient Services program and help us transform lives—one patient at a time.

The Director, Business Development - International Patient Services is responsible for the international business development activities as it relates to government entities both nationally and internationally.  Will conduct outreach to understand the needs of international customers and to increase physician relations, both internal and external.  Will establish relationships with decision makers to obtain medical tourist from government and private entities.  Will provide direct assistance and support to the entire international program management group, with a focus on marketing and business development for medical tourism.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Understand the history, medical advancements and achievements made at Henry Ford Health (HFH), using this knowledge to promote HFH as a world class destination for high quality, patient-centered care.
• Responsible for business development activities that increase government sponsored medical tourist to HFH.
• Responsible for marketing strategies that increase medical tourist volumes to HFH.
• Conduct in-person visits to US embassies and to healthcare leaders and decision makers abroad to establish and maintain relationships that result in medical tourist patients to HFH for care.
• Influence relationships to choose HFH as provider of healthcare services.
• Responsible for marketing strategies that promote the HFH brand internationally.
• Responsible for leading the development of mechanisms involved in business development that include in-country activities, media campaigns, physician relationship development, conference and/or health event attendance/sponsorship and speaking engagement at international conferences. Development of a physician ambassador program?
• Responsible for the development and management oversight of all internal and external statistical reporting and data elements involving patient volume, demographics, services utilized, interactions, encounters, revenue, cost, profitability and customer and patient satisfaction.
• Develop and implement a software data base for data collection, warehousing, reporting and activities.
• Development of and management of marketing database.
• Development and management of internal and external client/customer (patients, physicians, payors and other third-party) satisfaction surveys.
• Develop and implement strategies to improve client/customer satisfactions scores.
• Develop, maintain, and monitor all international contracts and agreements.  Assure that all international contracts are processed accurately and promptly and conform to appropriate legal and procedural guidelines.
• Responsible for the development and implementation of carve-out contracts with international payors responsible for contract development, management oversight and execution of terms.
• Develops and maintains close relationship with departments and physicians as well as their office staff to coordinate, manage and follow through on issues related to patient care, outcomes, cost, policy changes and other matters related to International Patient Services.  Including marketing and statistical reporting.
• Prepare and adhere to budget related to business development activities.
• Prepare and present regular reports to management on activities, accomplishments and outcomes related to work.
• Work with and manage visiting physicians.
• Responsible as a subject matter expert SME with personal professional development to maintain knowledge of trends in international healthcare, marketing, management, and public relations.