Digital Marketing Specialist - Social and Paid Media - Health Alliance Plan

EDUCATION/EXPERIENCE REQUIRED:

⦁    Bachelor’s Degree in advertising, marketing, technology, business or a related discipline. An additional four (4) years of relevant experience may be considered in lieu of degree.
⦁    Minimum of three (3) years of social media channel management and digital advertising experience required.   
⦁    At least two (2) years serving as the channel owner of a corporation’s social media channels preferred.
⦁    Demonstrated experience using data-driven approach to develop digital strategies.
⦁    Experience interacting and making recommendations to senior leadership.
⦁    Proficient in Microsoft Word, Excel, PowerPoint and Google Suite.
⦁    Advanced knowledge of social media marketing and digital advertising preferred.
⦁    Project management experience preferred.
⦁    Agency experience preferred.
⦁    Health insurance or health care industry experience preferred.
⦁    Expert knowledge of social media and digital advertising best practices 
⦁    Ability to envision constituent journeys (e.g. prospect, member, provider, producers) based on communications channels and calls to action
⦁    Expert organizational and time management skills, with a keen attention to detail
⦁    Knowledge of sales and marketing techniques (e.g. sales funnel optimization) 
⦁    Be a highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance