Digital Marketing Specialist - Social and Paid Media - Health Alliance Plan
EDUCATION/EXPERIENCE REQUIRED:
⦁ Bachelor’s Degree in advertising, marketing, technology, business or a related discipline. An additional four (4) years of relevant experience may be considered in lieu of degree.
⦁ Minimum of three (3) years of social media channel management and digital advertising experience required.
⦁ At least two (2) years serving as the channel owner of a corporation’s social media channels preferred.
⦁ Demonstrated experience using data-driven approach to develop digital strategies.
⦁ Experience interacting and making recommendations to senior leadership.
⦁ Proficient in Microsoft Word, Excel, PowerPoint and Google Suite.
⦁ Advanced knowledge of social media marketing and digital advertising preferred.
⦁ Project management experience preferred.
⦁ Agency experience preferred.
⦁ Health insurance or health care industry experience preferred.
⦁ Expert knowledge of social media and digital advertising best practices
⦁ Ability to envision constituent journeys (e.g. prospect, member, provider, producers) based on communications channels and calls to action
⦁ Expert organizational and time management skills, with a keen attention to detail
⦁ Knowledge of sales and marketing techniques (e.g. sales funnel optimization)
⦁ Be a highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan’s largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more at henryford.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Henry
Ford Health has a new approach for its employee benefits program - My Choice
Rewards. My Choice Rewards is a program as diverse as the people it serves. There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.