Digital Marketing Specialist (Hybrid - Troy, MI) - Health Alliance Plan

EDUCATION/EXPERIENCE REQUIRED:

• Bachelor’s Degree in a Business, Technical, Advertising/Marketing-related, or other relevant degree program.
• Experience supporting integrated digital activities.
• Demonstrated experience using a data-driven approach to inform implementation and improve performance.
• Proficient in Microsoft Word, Excel, PowerPoint, and Google Suite.
• Knowledge of content management systems (CMS) and applied experience preferred.
• Possess a proficient technical acumen with the ability to communicate technical requirements to business partners preferred.
• Knowledge of SQL servers or other similar databases preferred.
• Project management experience preferred.
• Agency experience preferred.
• Health insurance or health care industry experience preferred.
• Knowledge of digital delivery systems and design/ layout best practices.
• Knowledge of social media channels and engagement best practices.
• Knowledge of campaign creation and management in CRM systems.
• Ability to envision constituent journeys (e.g., prospect, member, provider, producers) based on communications channels and calls to action.
• Expert organizational and time management skills, with a keen attention to detail.
• Knowledge of sales and marketing techniques (e.g., sales funnel optimization).
• Be a highly motivated self-starter. Must be comfortable working independently to achieve a successful result with minimal guidance.
• Have strong verbal and written communication skills, with the ability to make complicated ideas understandable to a broad audience.
• Confidently handle multiple projects simultaneously and under deadlines.
• Possess proven ability to work with cross-functional teams.
• Experience with Hootsuite or similar third-party scheduling tool preferred.
• Experience managing social channels preferred.
• Experience with AP copywriting, specifically for social media preferred.
• Preferred knowledge of how to use Canva and how to create short-form video content (Reels, TikToks, CapCut).