Digital Marketing Strategist - Health Alliance Plan - Troy
Education
Required:
- Bachelor’s Degree in advertising, marketing, technology, business or a related discipline.
Experience Required:
- Minimum 5 years of combined digital marketing/operations experience
- Minimum 5 years of professional experience leading digital marketing campaigns and projects that led to increased revenue, customer retention, and improved cross-department operations
- Advanced knowledge of omnichannel marketing and demonstrated experience coordinating online and offline activities to drive business growth
- Background in directly managing agency partners, especially digital partners
- Excellent communication skills and an ability to explain complex technical information to all levels of the organization
- Experience with large-scale
- Strong project manager with experience building and executing multi-year digital roadmaps
Preferred:
- At least two (2) years serving in a product owner role of a corporation’s content management system, preferably Sitecore
- At least one (1) year of applied usability experience
- Project management experience
- Agency experience
- Hold a current Google Analytics certification
- Hold a current Google Ads certification
- Hold a current SEO certification from an accredited institution
Skills and Abilities:
- Expert knowledge of web
content management systems (
- Command of search engine optimization and web copy writing
- Expert knowledge of web site analytics platforms, i.e.Google Analytics
- Expert organizational and time management skills, with a keen attention to detail
- Possess an advanced technical acumen with the ability to communicate technical requirements to business partners
- Direct experience using JIRA (or other collaborative software) to manage projects including the support of user acceptance testing
- Direct experience applying Agile and SCRUM digital delivery methodologies
- Experience with wireframes and prototyping tools
- Be a highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance
- Have strong verbal and written communication skills, with the ability to make complicated ideas understandable to a broad audience
- Confidently handle multiple projects simultaneously and under deadlines
- Possess proven ability to work with cross-functional teams
- Proficient in Microsoft suite
- Proficient in Google suite
- Familiarity with technical
aspects of digital development, including but not limited to .
- Working knowledge of SEO tools like Moz, SEMrush, and Brightedge
- Working knowledge of Google Ads
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan’s largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more at henryford.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Henry
Ford Health has a new approach for its employee benefits program - My Choice
Rewards. My Choice Rewards is a program as diverse as the people it serves. There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.