College Intern Market Strategy & Customer Analytics - Health Alliance Plan
🔍 Troy, Michigan
GENERAL SUMMARY:
This position is an excellent opportunity for students pursuing degrees related to the following business areas: market research, customer experience, market strategy, data analytics.
This is part time (15-20 hours) with remote scheduling flexibility during the academic school year and a full-time hybrid internship in Troy, MI during summer 2026 (travel/housing expenses not provided).
Departmental Duties and Responsibilities:
- Design, field, and analyze results from customer research projects (surveys, focus groups, etc.).
- Collect and analyze market/competitive intelligence, producing takeaways and recommendations that drive strategies.
- Engage in cross-functional product strategy efforts led by other team members.
- Query and analyze HAP data across multiple functions (Sales, Membership, Marketing, Communications, etc.) to evaluate performance and inform future strategies and tactics.
- Other duties/tasks as assigned.
EDUCATION/EXPERIENCE REQUIRED:
- High school diploma required and must be pursuing a bachelor's or master's degree in business related to Market Research, Marketing Strategy, Data Analytics, or Customer Experience.
- Students attending a Michigan located institution preferred.
- Excellent organizational, oral, and written communication, and analytical or critical thinking skills.
- Ability to handle confidential or sensitive information with discretion.
- Proficiency in MS Office programs (PowerPoint, Excel, Word) required.
- Experience with Power BI, Qualtrics or SQL preferred.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers.
Benefits
The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.