College Intern - Digital Marketing/Social Media (Hybrid - Troy, MI) - Health Alliance Plan
🔍 Troy, Michigan
GENERAL SUMMARY:
The Digital Marketing Intern (Social Media) plays a crucial role in executing our company’s digital marketing strategy. The Digital Marketing Intern will assist in developing engaging digital marketing strategies and help to optimize digital campaigns, across paid and organic media. They are a creative scientist, continually evaluating and improving digital media effectiveness, ensuring adherence to best practices, analyzing digital landscapes, and creating and implementing optimization strategies. The Digital Marketing Intern’s primary responsibility is to assist with social media content ideation and creation and help with other projects across marketing channels such as email, text and web.
The role requires strong communication skills, timeliness, attention to detail, and critical thinking to ensure accuracy and continuous improvement of digital marketing efforts.
DUTIES AND RESPONSIBILITIES: Intern activities may include some or all of the following:
Assist with social media strategy execution.
Assist with media campaigns as needed, including Paid Search and Social Advertising.
Assist with managing content calendar, including curating content for holidays or other important dates for HAP brand social media channels and blog.
Create short-form videos (“Reels”) for HAP brand social media channels.
Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimization.
Perform market and client research.
Work with all team members to resolve problems.
Work with graphic designer in production of materials and/or graphics.
Create PowerPoint presentations.
Ensure communications contain accurate business standards and content and apply to brand standards/style guidelines.
EDUCATION/EXPERIENCE REQUIRED:
Currently pursuing a bachelor’s or master’s degree in Communications, Public Relations, Marketing, Computer Science or a closely related field of study.
Some knowledge of social media strategy execution outside of just personal use.
Knowledge of Google and Meta Analytics.
Excellent research, analytical and critical thinking skills.
Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and data analysis tools.
A strong work ethic and team mentality including professional presentation, timeliness, discipline and behavior.
Resourcefulness and ability to work independently to problem solve.
Exceptional verbal and written communication skills.
Michigan Resident.
Ability to attend in person meetings, community, and intern program events in Troy, MI.
This intern should be available to work full time hours between 5/11-8/7, with the potential to work part time hours during the school year.
Preferred Qualifications
Applicable course work in Digital Marketing and/or Communications.
Experience with tagging, link building, user experience, content management and optimization tools.
Strong communication and writing skills; comfortable creating original content.
Knowledge of social media platforms and schedulers like Hootsuite or Sprout Social.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers.
Benefits
The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.