College Intern Market Strategy & Customer Analytics - Health Alliance Plan
🔍 Troy, Michigan
GENERAL SUMMARY:
This position is an excellent opportunity for students pursuing degrees related to the following business areas: market research, customer experience, market strategy, data analytics.
This is part time (15-20 hours) with remote scheduling flexibility during the academic school year and a full-time hybrid internship in Troy, MI during summer 2026 (travel/housing expenses not provided).
Departmental Duties and Responsibilities:
- Design, field, and analyze results from customer research projects (surveys, focus groups, etc.).
- Collect and analyze market/competitive intelligence, producing takeaways and recommendations that drive strategies.
- Engage in cross-functional product strategy efforts led by other team members.
- Query and analyze HAP data across multiple functions (Sales, Membership, Marketing, Communications, etc.) to evaluate performance and inform future strategies and tactics.
- Other duties/tasks as assigned.
EDUCATION/EXPERIENCE REQUIRED:
- High school diploma required and must be pursuing a bachelor's or master's degree in business related to Market Research, Marketing Strategy, Data Analytics, or Customer Experience.
- Students attending a Michigan located institution preferred.
- Excellent organizational, oral, and written communication, and analytical or critical thinking skills.
- Ability to handle confidential or sensitive information with discretion.
- Proficiency in MS Office programs (PowerPoint, Excel, Word) required.
- Experience with Power BI, Qualtrics or SQL preferred.
Overview
HAP is a Michigan-based, nonprofit health plan that provides health coverage to individuals, Â Â Â Â Â companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.
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Under the leadership of President and CEO Robert G. Riney, Henry Ford Health is a
$6 billion integrated health system comprised of six hospitals, a health plan, and 250+ sites
including medical centers, walk-in and urgent care clinics, pharmacy, eye care facilities and
other healthcare retail. Established in 1915 by auto industry pioneer Henry Ford, the health system
now has 32,000 employees and remains home to the 1,900-member Henry Ford Medical Group, one
of the nation’s oldest physician groups. An additional 2,200 physicians are also affiliated with the
health system through the Henry Ford Physician Network. Henry Ford is also one of the region’s Â
major academic medical centers, receiving between $90-$100 million in annual research funding and
remaining Michigan’s fourth largest NIH-funded institution. Also an active participant in medical
education and training, the health system has trained nearly 40% of physicians currently practicing
in the state and also provides education and training for other health professionals including nurses,
pharmacists, radiology and respiratory technicians. visit HenryFord.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Â Henry
Ford Health System has a new approach for its employee benefits program - My Choice
Rewards. Â My Choice Rewards is a program as diverse as the people it serves. Â There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. Â As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness
and access to day care services at Bright Horizons Midtown Detroit, and a whole host of other
benefits and services. Employee's classified as contingent status are not eligible for benefits
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health System is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.