Marketing Manager - Medicaid - Health Alliance Plan
EXPERIENCE / EDUCATION REQUIRED:
- Minimum of eight (8) years of strategic planning experience, including sales and product positioning, program and product launch strategies, and market and competitive analysis.
- Minimum of two (2) years of experience in management and a marketing line capacity. In this role, must have successfully managed staff and wide range of diverse projects. Must prove ability to plan and manage at both strategic and operational levels.
- Familiarity with health care, organizational communications, media relations, advertising, marketing communications, and related disciplines
- Strong strategic thinking skills, including the ability to set up, manage, and optimize marketing campaigns across multiple channel (Omnichannel) environments.
- Ability to develop strong, trusting, and effective collaborative relationships with a diverse group of internal business partners as well as external marketing partners and suppliers.
- Understanding of direct mail, direct response, and customer relationship management concepts and tools.
- Demonstrated understanding of web and print design and production.
- Demonstrated understanding of developing digital engagement marketing strategies.
- Demonstrated strong problem-solving, project, and time management skills. Must be proficient at tracking multiple deadlines and the fiscal elements of assigned projects.
- Excellent written, verbal, and electronic communication skills.
PREFERRED QUALIFICATIONS:
- Experience with complex health insurance products (i.e., Medicaid) highly preferred.
- Marketing experience focused on Medicaid members and/or Health and Well-being.
- Certified Project Management or Six Sigma certification.
- Ability to thrive in a cross-functional performance marketing environment.
- Self-managed and disciplined; ability to effectively manage multiple priorities and operate within a large and complex organizational structure.
Additional Details
This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.
Overview
Partnering with nearly 2 million people on their health journey, Henry Ford Health provides a full continuum of services at 250 care locations throughout southeast and south central Michigan. With 33,000 valued team members, Henry Ford is also among Michigan’s largest and most diverse employers. Our superior care and discoveries are powered by nearly 6,000 physicians, researchers and advanced practice providers. Learn more at henryford.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Henry
Ford Health has a new approach for its employee benefits program - My Choice
Rewards. My Choice Rewards is a program as diverse as the people it serves. There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness, and a whole host of other benefits and services. Employee's classified as contingent status are not eligible for benefits.
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.