Senior Marketing Copywriter Specialist (Hybrid/Troy, MI) - Health Alliance Plan
GENERAL SUMMARY:
The Senior Marketing Specialist supports a wide and diverse group of HAP departments that require varying degrees of support. The Senior Marketing Specialist engages with multiple HAP business partners in support of their member prospecting, acquisition, retention and engagement efforts in the health insurance marketplace. This position will be responsible for completely understanding the mission of the company, the marketing and communications department and the various supported business partners. Through insight, specific understanding, and guidance, the Senior Marketing Specialist will respond to communication needs, provide support, and assist with marketing strategies and concept development.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
- Work directly with business partners to write and edit content for organizational requests for proposals (RFPs).
- Support marketing and communications strategic planning including program and product positioning, market and competitive analysis for their business partners.
- Develop marketing communications including but not limited to advertising, direct mail, trade shows, seminars and events, collateral materials, member, employer and agent communications.
- Ensure communications contain accurate business standards and content, and comply with brand standards, style guidelines and corporate approval process.
- Define and continually improve process around efficient communications with target audiences.
- Acquire advanced knowledge of the supported HAP business partners, programs, processes, goals, market plans, providers and members.
- Represent the Marketing and Communications department while providing account management to our HAP business partners and their respective teams.
- Represent the Marketing and Communications department on committees as needed to fulfill regulatory communication requirements owned by the team (i.e., NCQA standards).
- Develop and track metrics and success criteria for the supported marketing programs and activities.
- Aid in planning and managing the marketing budget.
- Submit project budget proposals required for approval.
- Monitor and respond to health care insurance industry and competitive communication strategies in both proactive and reactive capacities.
- Develop a strong understanding of the health insurance industry.
EDUCATION/EXPERIENCE REQUIRED:
- Bachelor’s Degree in Business Administration, Advertising, or related field.
- Minimum of five (5) years of experience in a marketing line capacity successfully managing a full load of diverse projects with ability to plan and manage at both strategic and operational levels.
- Minimum of five (5) years of experience in strategic planning including the development of program and product positioning, program and product launch strategies and market and competitive analysis.
- Possess the ability to develop strong, trusting and effectively collaborative relationships with a diverse group of internal departments that rely on the marketing department for their support.
- An ability to understand and innovate in the health insurance industry that requires a complete understanding of the industry.
- Ability to work both as a team member and independently.
- Strong organization and time-management skills.
- Have a strong working knowledge and expertise of marketing process, tools, and deliverables.
- Fully understand the role of marketing in the bigger picture of a company and in the marketplace.
- Be aware of the power a strong brand has in the role of marketing and in the long-term competitiveness of a company.
- Be able to work efficiently and effectively with outside marketing partners and suppliers and deliver a stellar marketing product with stellar market results.
- Exceptional track record of detail management, interpersonal relations, and team orientated success.
- Ability to utilize existing knowledge and experience and think out of the box to raise the effectiveness of current and future marketing projects.
Overview
HAP is a Michigan-based, nonprofit health plan that provides health coverage to individuals, Â Â Â Â Â companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.
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Under the leadership of President and CEO Robert G. Riney, Henry Ford Health is a
$6 billion integrated health system comprised of six hospitals, a health plan, and 250+ sites
including medical centers, walk-in and urgent care clinics, pharmacy, eye care facilities and
other healthcare retail. Established in 1915 by auto industry pioneer Henry Ford, the health system
now has 32,000 employees and remains home to the 1,900-member Henry Ford Medical Group, one
of the nation’s oldest physician groups. An additional 2,200 physicians are also affiliated with the
health system through the Henry Ford Physician Network. Henry Ford is also one of the region’s Â
major academic medical centers, receiving between $90-$100 million in annual research funding and
remaining Michigan’s fourth largest NIH-funded institution. Also an active participant in medical
education and training, the health system has trained nearly 40% of physicians currently practicing
in the state and also provides education and training for other health professionals including nurses,
pharmacists, radiology and respiratory technicians. visit HenryFord.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Â Henry
Ford Health System has a new approach for its employee benefits program - My Choice
Rewards. Â My Choice Rewards is a program as diverse as the people it serves. Â There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. Â As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness
and access to day care services at Bright Horizons Midtown Detroit, and a whole host of other
benefits and services. Employee's classified as contingent status are not eligible for benefits
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health System is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.