Product Owner/Salesforce Experience Cloud (Hybrid/Troy, MI) - Health Alliance Plan
🔍 Troy, Michigan
GENERAL SUMMARY:
The Product Owner (PO) is responsible for providing guidance and priority decision making on key business decisions impacting the product. The Product Owner is accountable for staying aligned with senior leadership’s product vision and is responsible for escalation as necessary.
The Product Owner for this role will support Health Alliance Plan's Customer Service Administration department and the Salesforce Experience Cloud portal and app.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
Drive business requirements and business needs of the product to align with the product vision for a specific line of business such as Commercial and/or Medicare Health Insurance.
In collaboration with the Portfolio Manager, develops business cases, determines ROI, establishes KPIs and monitors project funding for the Scrum Team Track and report of product performance against goals.
Responsible for market and competitive analysis of Product or Product Segment.
Serves as key decision maker for business decisions, creates product backlog and prioritizes development work that drives outcomes related to overall vision and is point of contact for Scrum Master, Project & Portfolio Managers and Scrum team members.
Owns and creates the product roadmap with oversight from the Executive Sponsor and Portfolio Manager.
Communicates the product vision to stakeholders within and external to the organization and advocates for funding as necessary to meet key objectives.
As part of Scrum team ceremonies, consults with technology stakeholders on overall architectural and platform direction and solutioning.
Identifies minimum viable product stories and prioritizes appropriately, ensuring key stakeholders are aligned with timelines, releases, and backlog roadmap.
Lead development of Business Case, Project Charter Summary and Project Charter. Responsible for defining quarterly commitment and creating content for quarterly planning sessions. Collaborate with other Scrum Teams as appropriate.
Provides input on user experience and design by working with key stakeholders to test product features and writing acceptance criteria for the development team.
Integrate insights from customers conversations, stakeholder feedback, and competitive research to identify product opportunities and differentiators.
EDUCATION/EXPERIENCE REQUIRED:
Bachelor’s degree in business, information technology, or related field required.
At least three (3) years’ product management or product development for large and complex problems, preferably in managed care or health insurance with working knowledge of product and project management principles.
Salesforce and lead generation knowledge preferred.
Experience with Commercial and Medicare products and processes preferred. High level understanding of health insurance business functions (Sales, Marketing, Claims, Enrollment, Billing, etc.)
Effective communicator who is comfortable talking to a wide range of stakeholders from technical staff to executives to understand their needs and distill insights that drive product strategy and performance.
Experience with customer journey mapping development.
Experience working in an Agile Development environment. Experience with Scrum principles, ceremonies, and processes within sprint cycles.
High energy: strong leadership, analytical, project planning and staff motivation/coordination skills to enable efficient, timely task completion of deliverables that meet or exceed project expectations.
An excellent communicator and motivator.
Proficient technical and software skills.
Opportunity to work remote.
Department Specific Skills/Experience:
Experience working with Salesforce Experience Cloud, Mobile Publisher, Agentforce and Data360.
Strong understanding of digital self-service capabilities (portals, knowledge, chat, guided experiences).
Experience improving customer/member experience (CX) across digital and assisted channels.
Ability to identify journey pain points and drive experience improvements.
Experience supporting or owning product backlogs, features, or digital enhancements.
Ability to translate business needs into scalable digital solutions and requirements.
Experience working in agile or iterative delivery environments.
Comfort using data, KPIs, and performance metrics to inform decisions and measure outcomes.
Familiarity with AI-driven or automated digital capabilities (e.g., chat, knowledge, workflow automation.
Overview
HAP is a Michigan-based, nonprofit health plan that provides health coverage to individuals, Â Â Â Â Â companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.
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Under the leadership of President and CEO Robert G. Riney, Henry Ford Health is a
$6 billion integrated health system comprised of six hospitals, a health plan, and 250+ sites
including medical centers, walk-in and urgent care clinics, pharmacy, eye care facilities and
other healthcare retail. Established in 1915 by auto industry pioneer Henry Ford, the health system
now has 32,000 employees and remains home to the 1,900-member Henry Ford Medical Group, one
of the nation’s oldest physician groups. An additional 2,200 physicians are also affiliated with the
health system through the Henry Ford Physician Network. Henry Ford is also one of the region’s Â
major academic medical centers, receiving between $90-$100 million in annual research funding and
remaining Michigan’s fourth largest NIH-funded institution. Also an active participant in medical
education and training, the health system has trained nearly 40% of physicians currently practicing
in the state and also provides education and training for other health professionals including nurses,
pharmacists, radiology and respiratory technicians. visit HenryFord.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Â Henry
Ford Health System has a new approach for its employee benefits program - My Choice
Rewards. Â My Choice Rewards is a program as diverse as the people it serves. Â There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. Â As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness
and access to day care services at Bright Horizons Midtown Detroit, and a whole host of other
benefits and services. Employee's classified as contingent status are not eligible for benefits
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health System is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.