College Intern - Digital Marketing/Social Media (Hybrid - Troy, MI) - Health Alliance Plan
🔍 Troy, Michigan
GENERAL SUMMARY:
The Digital Marketing Intern (Social Media) plays a crucial role in executing our company’s digital marketing strategy. The Digital Marketing Intern will assist in developing engaging digital marketing strategies and help to optimize digital campaigns, across paid and organic media. They are a creative scientist, continually evaluating and improving digital media effectiveness, ensuring adherence to best practices, analyzing digital landscapes, and creating and implementing optimization strategies. The Digital Marketing Intern’s primary responsibility is to assist with social media content ideation and creation and help with other projects across marketing channels such as email, text and web.
The role requires strong communication skills, timeliness, attention to detail, and critical thinking to ensure accuracy and continuous improvement of digital marketing efforts.
DUTIES AND RESPONSIBILITIES: Intern activities may include some or all of the following:
Assist with social media strategy execution.
Assist with media campaigns as needed, including Paid Search and Social Advertising.
Assist with managing content calendar, including curating content for holidays or other important dates for HAP brand social media channels and blog.
Create short-form videos (“Reels”) for HAP brand social media channels.
Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimization.
Perform market and client research.
Work with all team members to resolve problems.
Work with graphic designer in production of materials and/or graphics.
Create PowerPoint presentations.
Ensure communications contain accurate business standards and content and apply to brand standards/style guidelines.
EDUCATION/EXPERIENCE REQUIRED:
Currently pursuing a bachelor’s or master’s degree in Communications, Public Relations, Marketing, Computer Science or a closely related field of study.
Some knowledge of social media strategy execution outside of just personal use.
Knowledge of Google and Meta Analytics.
Excellent research, analytical and critical thinking skills.
Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and data analysis tools.
A strong work ethic and team mentality including professional presentation, timeliness, discipline and behavior.
Resourcefulness and ability to work independently to problem solve.
Exceptional verbal and written communication skills.
Michigan Resident.
Ability to attend in person meetings, community, and intern program events in Troy, MI.
This intern should be available to work full time hours between 5/11-8/7, with the potential to work part time hours during the school year.
Preferred Qualifications
Applicable course work in Digital Marketing and/or Communications.
Experience with tagging, link building, user experience, content management and optimization tools.
Strong communication and writing skills; comfortable creating original content.
Knowledge of social media platforms and schedulers like Hootsuite or Sprout Social.
Overview
HAP is a Michigan-based, nonprofit health plan that provides health coverage to individuals, companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.
Under the leadership of President and CEO Robert G. Riney, Henry Ford Health is a
$6 billion integrated health system comprised of six hospitals, a health plan, and 250+ sites
including medical centers, walk-in and urgent care clinics, pharmacy, eye care facilities and
other healthcare retail. Established in 1915 by auto industry pioneer Henry Ford, the health system
now has 32,000 employees and remains home to the 1,900-member Henry Ford Medical Group, one
of the nation’s oldest physician groups. An additional 2,200 physicians are also affiliated with the
health system through the Henry Ford Physician Network. Henry Ford is also one of the region’s
major academic medical centers, receiving between $90-$100 million in annual research funding and
remaining Michigan’s fourth largest NIH-funded institution. Also an active participant in medical
education and training, the health system has trained nearly 40% of physicians currently practicing
in the state and also provides education and training for other health professionals including nurses,
pharmacists, radiology and respiratory technicians. visit HenryFord.com.
Benefits
Whether it's offering a new medical option, helping you make healthier lifestyle choices or
making the employee enrollment selection experience easier, it's all about choice. Henry
Ford Health System has a new approach for its employee benefits program - My Choice
Rewards. My Choice Rewards is a program as diverse as the people it serves. There are
dozens of options for all of our employees including compensation, benefits, work/life balance
and learning - options that enhance your career and add value to your personal life. As an
employee you are provided access to Retirement Programs, an Employee Assistance Program
(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness
and access to day care services at Bright Horizons Midtown Detroit, and a whole host of other
benefits and services. Employee's classified as contingent status are not eligible for benefits
Equal Employment Opportunity/Affirmative Action Employer
Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health System is
committed to the hiring, advancement and fair treatment of all individuals without regard to
race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,
weight, marital status, family status, gender identity, sexual orientation, and genetic information,
or any other protected status in accordance with applicable federal and state laws.