Analyst - Market Strategy and Customer Research - Health Alliance Plan

Information Technology
2114600 Requisition #


Under direction of the Project Manager or the Director, develops and implements a comprehensive program to collect data and effectively report information from this data to a variety of customers. The customers and end users of this support service include executive leadership, internal customers, the Board of Trustees, System leadership and external oversight/regulatory bodies. This position generates reports and supports comparative data base maintenance regarding strategic and operational performance for performance review, operational effectiveness, and improvement efforts.



  • Assists with customer research projects (survey research, focus groups, journey maps) that collect information related to customer satisfaction, customer preferences, brand awareness, product concerns and purchasing dynamics.
  • Explores and recommends market and growth strategies including collecting research and data and authenticating results
  • Performs statistical analysis as needed
  • Develops appropriate techniques to gather data, streamlining and automating to the most prudent use possible
  • Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.
  • Integrates market and competitive intelligence from multiple sources to develop reports and other information tools. Provides necessary research and analysis to support strategic initiatives and measurement from both a growth and customer satisfaction perspective.
  • Other duties as assigned.




  • Bachelor’s degree required. Master’s degree preferred.
  • Minimum of 1-2 years of experience in at least one of the following: Market Research, Data Analytics, Customer Experience, Market Strategy, preferred.


HAP is a Michigan-based, nonprofit health plan that provides health coverage to individuals,          companies and organizations. A subsidiary of Henry Ford Health System, we partner with doctors, employers and community groups to enhance the overall health and well-being of the lives we touch. With more than 1,100 dedicated and passionate employees, our goal is to make health care easy for our members.

Henry Ford Health System, one of the largest and most comprehensive integrated U.S. health care systems, is a national leader in clinical care, research and education. The system includes the 1,200-member Henry Ford Medical Group, five hospitals, Health Alliance Plan (a health insurance and wellness company), Henry Ford Physician Network, a 150-site ambulatory network and many other health-related entities throughout southeast Michigan, providing a full continuum of care.  In 2015, Henry Ford provided $299 million in uncompensated care. The health system also is a major economic driver in Michigan and employs more than 24,600 employees.  Henry Ford is a 2011 Malcolm Baldrige National Quality Award recipient. The health system is led by President and CEO Wright Lassiter III.  To learn more, visit


Whether it's offering a new medical option, helping you make healthier lifestyle choices or

making the employee enrollment selection experience easier, it's all about choice.  Henry

Ford Health System has a new approach for its employee benefits program - My Choice

Rewards.  My Choice Rewards is a program as diverse as the people it serves.  There are

dozens of options for all of our employees including compensation, benefits, work/life balance

and learning - options that enhance your career and add value to your personal life.  As an

employee you are provided access to Retirement Programs, an Employee Assistance Program

(Henry Ford Enhanced), Tuition Reimbursement, Paid Time Off, Employee Health and Wellness

and access to day care services at Bright Horizons Midtown Detroit, and a whole host of other

benefits and services. Employee's classified as contingent status are not eligible for benefits

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health System is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.

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